West Broad Village Goes Red: A Kick-Off to American Heart Month

Richmond, VA – (February 15, 2018) – On Thursday, February 1 businesses in Shortpump’s West Broad Village came together to support the American Heart Association at the American Heart Month Kick-Off event at Gather, a local co-working space that has recently opened up in the West Broad Village shopping center.

West Broad Village Goes Red:  A Kick-Off to American Heart Month

Renee Lacy, local survivor and volunteer for the American Heart Association participated in the fashion show wearing the Calvin Klein Go Red for Women dress. 10% of the proceeds made from this dress will benefit AHA.

The event’s main attraction was a fashion show featuring 10 local survivors of heart disease and stroke in an effort to raise awareness about heart disease as the number one killer of women.  The survivors were dressed by Jemet Jackson, Personal Stylist at Macy’s, in a series of red dresses.

Two of the dresses featured in the show are being sold at select Macy’s locations with 10% of the proceeds going back to the Go Red for Women movement.  This includes a Thalia Sodi and Calvin Klein dress as well as a t-shirt.  Macy’s was the founding sponsor of Go Red for Women having donated over $65 million since 2004.

Dr. Phoebe Ashley of VCU Health attended the event to encourage and inspire the event’s attendees to focus on their health to prevent heart disease and stroke.  She also made herself available at an “Ask the Doctor” booth, offering advice to those with questions.

Local volunteer for the Little Hats, Big Hearts campaign attended the event and presented knitting and crocheting demos.  Volunteers in the Richmond area alone have donated thousands of hats this year to be given to babies born in the month of February encouraging families to stay focused on their health.

West Broad Village Goes Red:  A Kick-Off to American Heart Month

Be sure to stop by the West Broad Village selfie station. For every picture posted to social media using the hashtag #WBVGoesRed, $2 will be donated to AHA.

Other activities at this included Blood Pressure Checks by South University, a Diamond’s Direct necklace giveaway, Mended Little Hearts support network handouts, free professional head shots by Heart Strong Photography.  Food was donated by local restaurants within the shopping center.

You can still support the American Heart Association at West Broad Village by taking a photo at the selfie station located within the shopping center.  For every photo posted to social media in front of the window cling with the hashtag #WBVGoesRed, West Broad Village will donate $2 to the American Heart Association through the end of February.

It’s not too late to engage with us during American Heart Month.  Snap a photo of yourself, your friends, your coworkers or even your pets wearing red and tag us on social media using the hashtag #GoRedRVA!

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