American Heart Association has #1 Brand in Health NonProfits

From our CEO, Nancy Brown, “The American Heart Association brand has  been named 2013 Health Nonprofit Brand of the Year by the 2013 EquiTrend survey. In its 24th year, Harris Poll EquiTrend® is an annual tracking study that measures and compares the brand health of more than 1,500 brands.  EquiTrend determines brand health through a calculation of Familiarity, Quality, and Purchase Consideration, and we have used this survey as a benchmark measure to track our key brand attributes such as ‘name recognition’, ‘being seen as a good fit’, ‘having a bright future’, ‘being a leader’, ‘sense of loyalty to the brand’, ‘having an excitement about it’, and ‘social media fan base’, among many others. Building a credible, engaging brand takes years of strategy and execution.  It is a reflection of our visible presence in communities, our nationally recognized campaigns and activities, and strong, steady work in driving towards our Mission and Impact Goal over many years.  Claiming the top spot this year speaks to the extraordinary impact we have on people’s lives every day, and the public’s recognition of that.”

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